CIG Motors, a leader in the automobile industry, is thrilled to announce its new partnership with award-winning and global phenomenon artist, David Adeleke popularly called Davido. The significant alliance held at the luxurious Eko Hotel signifies yet another laudable achievement for CIG Motors, reaffirming its position as a trailblazer and leader in the automobile industry. Davido, a renowned icon, have demonstrated excellence in the entertainment industry, showcasing capacity, passion and innovation in style which resonates with CIG Motors’ chartered path for growth.

Chief Diana Chen, Chairman, of CIG Motors, while speaking at the signing ceremony, explained that aside from incorporating youths into the automobile sector, while unlocking job opportunities and reinforcing its brand value to create a new way of mobility across Africa, CIG Motors is also contributing a tremendous quota to the nation’s GDP.

“CIG Motors is excited to welcome Davido as a credible partner to the illustrious family. “He has made a remarkable impact beyond the entertainment industry with a magnetic charisma, and unwavering pursuit of excellence which perfectly mirrors our brand character.” She added. Speaking on the theme, “Embrace E-mobility with the youths: The future is now” Lagos State Governor, Babajide Sanwo-Olu, represented by Oluwaseun Osiyemi, Commissioner for Transportation, Lagos State revealed that, CIG Motors’ partnership with Lagos State has made it become a hub for innovative smart mobility solution unlocking green transportation and electric vehicle adoption.

Davido stated that the brand partnership is a strategic move to democratise access to one of the biggest sector’s bastions of innovation and progress. “With CIG Motors we will create more opportunities for youths to participate, contribute and thrive in the automobile industry. It is about giving young people the keys to drive their futures through creativity, passion and commitment.” He added.

Highlights of the ground-breaking partnership include the rebranding identity of CIG Motors to CIG Mobility, the official unveiling of Davido’s collaboration, the activation of discount sales and a media panel session with the Executive Governor of Lagos State, Babajide Sanwo-Olu; Executive Governor State of Osun, Ademola Adeleke; Chairman Cubana Group, Obi Cubana; Artiste and Entrepreneur, David Adeleke; Managing Director, Ibile Holdings, Tobi Lawal; Chairman/Chief Executive Officer, CIG Motors, Diana Chen and other prominent personalities were present at the event.